About Good Oak

Good Oak Ecological Services was founded in 2008 to provide natural areas restoration and ecologically-sound landscaping services here in Madison, Wisconsin and the surrounding area.

We took the name “Good Oak” from a chapter in Aldo Leopold's A Sand County Almanac. Through our work we hope to create healthier, more natural environments, to reestablish ecosystem services, and to prevent the loss of native species. We strive to live up to Leopold's ideals and work for positive change.

You must be the change you wish to see in the world.

- Mahatma Gandhi

Good Oak's Land Stewardship Center

In 2012, we began offering some of our favorite tools and books to our clients. In 2015, we launched Good Oak's Land Stewardship Center to better help people who want to take care of their own property - whether its reintroducing native plants, creating inviting habitat for wildlife or growing food in their own back yard. We offer books that inform people about native plants and animals, ecological restoration and sustainable landscape practices, as well as high quality tools to help them take action on their own little piece of planet Earth.

We’re starting small, but as we grow, we’ll offer more products and services to help empower our community to restore the natural heritage of our landscape. Through our web store we hope you can find what you need to help you be an effective land steward in your community.

If suburbia were landscaped with meadows, prairies, thickets, or forests, or combinations of these, then the water would sparkle, fish would be good to eat again, birds would sing, and human spirits would soar.

- Lorrie Otto, founder, Wild Ones Natural Landscapers

Learn more about who we are.



Good Oak Ecological Services and Land Stewardship Center

4606 Pflaum Rd. Suite A

Madison, WI 53718

Phone: (608) 209-0607


Business Hours:

Monday - Thursday 8:00am-2:00pm

Or by appointment. Feel free to call or email. We're typically around all day during the week.

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